Saturday, April 25, 2009

Ad Placement - How and Where to Place Your Ads on Your Blog

In making money with blogs there is one element that trumps all the rest in importance, advertisement placement. The actual spot where you put your ad is as important to your profits as any other thing you do with your blog, ever. The most successful people that blog for profit utilize special placement for their advertisements so to best get results from the site visitor, and from experience I can tell you this works like a charm.

Putting your advertisements at the top of the blog isn’t good enough anymore. Many people have been using computers long enough to train themselves to ignore the advertisement banners at the top of a website, or blog, and thus you the publisher must find new, and unique ways to get the advertisements read, and clicked by your visitors.

One place to put the advertisements for your blog is directly to the right hand side of the daily blog post. Research shows that the human eyes tend to gravitate to the upper right hand side of any page, which is where your advertisement should be in order to obtain maximum exposure. The more the ad is put in this spot, the better rate of clicks that you will get on the ad.

Another great place to put the advertisement is in the body of the text. This is commonly done by highlighting, and adding hyperlinks to some of the more popular keywords. By adding such keywords one can simply click on the highlighted word to learn more about a product, or service you might be promoting. In text ads aren’t ever very big as not to disrupt the text, but can pack a serious punch in terms of sales because of the natural curiosity of the reader to check out whatever it is you are promoting.

Finally one can place advertisements at the bottom of the blog, with more information about you, the author of the blog. Since blogs are typically personal, people enjoy reading about the author, and thus it makes sense to include a few ads near your profile, to capitalize on the profile checking nature of your visitors.

AdSense and Blogging

One of the easiest, if not the easiest way to make money with AdSense is by posting to blogs. AdSense and blogs go together like peas and carrots, or peanut butter and jelly, and the results tend to show this fact.

The key with any AdSense optimized website is traffic, the more traffic that comes to the website, the more clicks the ads will get. While traffic is the key, there is one other important aspect of AdSense money making schemes, and that is keyword placement. AdSense advertisements must be triggered by a keyword, or set of keywords, and can often be cumbersome if the website the AdSense is hosted on doesn’t offer the exact keywords the ads need to be triggered.

With blogs one can rest assured that if they are making daily posts, most every AdSense ad possible for their niche will run at some point during the blogs life. This means that the variety of AdSense ads on blogs is second to none, and the traffic is also very good.

The majority of web traffic comes from search engine listings, and blogs help even the most novice marketer place high in the search engine rankings. By having a high place in the search engine rankings one can receive copious amounts of traffic to their site on a daily basis for free.

AdSense is a marketing business that needs to be tested constantly to ensure effectiveness. The sad fact is that many websites need to have certain keywords on them to attract big dollars, and the typical AdSense client might not get the traffic to trigger those ads for years, if ever. With blogs one can constantly test the keywords on the site to help prompt better advertisements on his or her website.

Using AdSense as a way to make money with blogs simply makes sense, a lot of sense, as it is the easiest, most effective way to make money on the internet without doing a single thing different with your blog besides placing the code in at the top to allow the ads to be shown

Blogging and RSS

Many people fail to realize that blogs started out as a subscription style online journal for people to receive via email, otherwise known as a RSS feed. Blogs are at their most fundamental state nothing more than a journal posting that can be delivered to subscribers via email. The RSS feed is an easy way to land your blog post in millions of people’s inboxes, and on the net under bookmarks as well.

With the advancement in technology the RSS feeds will now auto update themselves to provide people with a wonderful array of blog posts daily without ever having to actually visit the blog itself. This means that one can grow a virtual subscriber base with one simple niche blog, and profit from the experience every time they make a post. Utilizing the power of blogging and RSS one can make some serious money by keeping people up to date with affiliate products, and services.

Since the RSS feed will deliver the blog to subscriber’s mailboxes, and let millions of people on the net know what your blog is about through a RSS feed description, it makes sense to attempt to profit from such an advantageous situation. By offering affiliate products, one can provide their own affiliate link embedded into the blog for readers to click.

One example of setting up a blog for maximum RSS exposure is to write a blog with hyperlinked keywords that are directly linked to your products. The more links the better, as the more chances you will have to sell the affiliate items to your subscriber base. Make sure that the links are either live, or given actual URL’s in the actual post so that the user can stay within their own e-mail application while reading, and visiting the recommend site that you provide them with.

RSS feeds are hugely popular today, and known to help search engine optimization as well, and thus are a must do for anyone serious about profiting off of blogs. Setting up the RSS feed is as easy as filling out a short questionnaire in the blog appliaciton of your choice, which means it takes little time to do something that can help you profit big.

Blogging and SEO - How it Can Help You

Blogging can greatly enhance any websites natural search results through regular posting, and natural keyword placement. There in fact is no stronger way to market ones website for free than by blogging with natural keywords.

Similar to article marketing, posting daily blogs with the keywords of your business included can have remarkable effects on the ranking of your site in any given search engine, and thus net you more traffic. The key to gaining more traffic from the keywords is what is called long tail keywords, and short tail keywords. The word tail refers to the length of the keyword term. A short tail keyword term would be “internet marketing” whereas a long tail keyword term would be “internet marketing for people that own mac computers” and so on. The short and long tailed keywords help your post get picked up in the search engine as highly applicable to the keyword that a person was searching in the first place.

Getting picked up in search engines can lead to huge masses of traffic heading to your site everyday. There are top keyword placers that use blogs to retain huge amounts of daily traffic to their sites just by implementing these long and short tail keywords into their posts. The amazing thing about blogs is they are picked up by the search engines almost as quickly as one posts to it, which makes it a wonderful tool for SEO purposes.

Another way blogging can help your sites search engine ranking is by the quality score. Most search engines, including Google rank sites with a quality score, the more unique, user provided content, the higher the quality score. If a website is just a sales page, and a few pictures, the quality score will most likely be low. But if a site has a blog on it, with fresh, daily posts, the quality score becomes much better, and thus the site gets ranked much higher when people are searching for your niche, or keyword terms.

Benefits of a Wordpress Blog

Concentrating on the benefits of a Wordpress blog can provide you with some great optimism for the future. The reason Wordpress is such powerful software is the combination of value, quality, and ease of use that is unparallel in the blog software world. While some people prefer to use more basic blog software, they too can truly benefit from the power of Wordpress, and once they read about all the perks they too will be downloading the software for profit as well.

What might be the most notable benefit of Wordpress is the ability to work on a post offline, in a standalone interface. Most blog software applications require one to be logged onto the internet, and geared up ready to go to post to the blog, whereas Wordpress allows you to edit, build, and post a blog at anytime, without being connected to the internet.

Another benefit of Wordpress is the ease of use, and advanced functionality of the software compared to some blog software applications. Wordpress functions code free if one needs to post in such a fashion with easy to use icons similar to what one would see in a word processing program. Having the ability to utilize a program like this allows people to create blogs that are as high tech, and complete as full blown websites.

Yet another benefit of Wordpress is its remarkable plugin library that allows for users to instantly add features, and functions to Wordpresses already impressive abilities. The plugin library for Wordpress is robust because of the popularity of the software, many programmers and designers have created plugins based on their particular needs.

When you add up all these elements you end up with a program that is fully capable of creating highly attractive blogs that encourage people to visit the sight and stay to read whatever is posted on it. If you ever wanted powerful blog software that was less template and more unique Wordpress is it.

Niche Blogs and How to Get the Most Out of Them

Having a niche blog is something that can be profitable and easy, or challenging and difficult depending on how you handle the day to day posting. Niche blogs are typically blogs related to one or more specific industries or fields, including hobbies, illnesses, and sports. The more niche, or in-depth a blog is, the harder it might be for people not involved in that niche to get into. It is for this reason that one must think about the best way to make the most out of niche blogs, and finding the right niche is a good start.

When searching for the right night for any blog, be sure to look at the prospective audience, and your abilities to keep the blog up to date within that niche. If you are thinking about doing a blog about horse racing, yet you have no time to watch horse races, it might not make sense to try to do a niche blog on the subject. Instead a good way of finding a niche is by looking at what it is that you do have time to do, and then creating a blog based on that instead.

After you have selected your niche blog topic, it’s time to become an expert. No matter how much you think you know about your niche blog theme, chances are you could use some brushing up on the topic. One can brush up on a topic by simply doing research on the niche blog theme, and spending a few hours reading within the blog subject territory each day. Feel free to check out rival blogs, as they will give you an idea of what is popular in this niche, and what is not.

The most important part of getting the most out of a niche blog is becoming the go to place for information in this niche. That means creating a blog that is constantly updated, and is accurate in the stories relating to the subject. If you do this with your niche blog, expect big time results.

Why Blogging is So Popular

Name one person that doesn’t like to share his or her point of view, and you will have just named nobody at all. The point of the above exercise is to show the simple fact that everyone likes to talk about themselves, and what they are up to, even if they say that they do not like doing so. There is something about being human that makes us self involved to the point where we truly feel as if others want, or need to know what is going on with us. Blogs offer one a unique way to express his or her feelings on any number of issues, with a shield that only the internet can provide.

The most common use of a blog is that of a journal, or an opinionated piece of writing involving some aspect of the author’s day to day life. While some blogs are totally commercially driven, they are often masked as personal musing in order to entice visitors. This is something that just can’t be avoided, people love checking out other peoples blogs to see what’s going on.

The internet can be a cold and bare place for people to be at times, and the blog helps create a sense of community with its powerful reach, and ease of use. Many people want to share, or keep up with others, but simply don’t have time. Email has gotten to the point that people are overwhelmed just to deal with their regular inbox each day, nonetheless an email from an old friend, and thus checking someone’s blog is commonplace nowadays. In fact, there are millions of blogs out there, and most of them are intended to be read by family and friends.

Blogging is popular because it relates to community, family, and friends, and therefore it is in direct relation with what matters most in life. Blogs can be a powerful tool to communicate to others, as well as to market with, as they are so friendly to search engines in terms of keywords, and ranking. Just making a few blog posts can literally get you noticed immediately, and is something that truly can help you become a big player in the internet business game.